About Us

We are Finland's largest independent music merchandiser and offer a full scale of merchandising services including production, e-commerce, touring and retail.

E-commerce & product management

From product design to manufacturing, e-commerce store building to fulfillment, customer service and marketing - We deliver the best solutions for our clients.

Serving annually tens of thousands of satisfied e-commerce customers all around the world, our team wants to ensure the fans receive their high-quality products quickly and reliably delivered. We are all music lovers and we treat our customers as like-minded people.

We ship all our orders from our nearly 1000sqm solar heated warehouse in Finland. Under 2% of our orders are returned, a significantly smaller number than the average customer return percentage in e-commerce.

Live sales & merch concessions

We do live merchandising including production, staffing and finding the best solutions for merchandise sales in events from stadiums and arenas to clubs in Finland. We deliver our dynamic solutions from artists to festivals, promoters, venues and other clients.

We have over 10 years of experience of merchandise concessions in large festivals, concerts and events.


Interested in retailing our products? Please contact us via email: store[at]backstagerockshop.com, and we’ll send you more information.

Promotional products

Whenever you need promotional or logo products (t-shirts, hoodies, pens, stickers, patches, lighters, key rings etc.), please contact us for more information by email: store[at]backstagerockshop.com.


Interested in an internship at Backstage Rock Shop?

Please send your application and CV to store[at]backstagerockshop.com.